When Sugar's client Estee Lauder wanted to be first to launch a vibrating mascara on the New Zealand market, eliterate came on board to develop an email blast to coincide with the covert print and PR campaign.

Press advertisements in major newspapers, and some carefully placed media releases, coincided with an exclusive offer to the Estee Lauder email database.

If you'd like to talk to us about the results of this eliterate campaign, or any other, drop us an email or leave a reply below.