We've enjoyed being part of the Happy As Larry phenomenon. eliterate gives social media strategy advice and support to the Happy As Larry project and HAL initiatives like the New Zealand's New Top Cat Model fundraiser.

Happy As Larry is a modern day Robin Hood, spreading random acts of kindness via his monthly email giveaway.

The inaugural New Zealand's Top Cat Model competition was won by Garfield-lookalike ginga 'Mr Tinkles'. The competition raised thousands of dollars for the SPCA and attracted national mainstream media attention. Cats of New Zealand are already preparing for Top Cat Model '10.

If you'd like to talk to us about the results of this eliterate campaign, or any other, drop us an email or leave a reply below.

Larry would love you to follow him on Twitter: http://twitter.com/happyaslarrycat