M & C Saatchi won a Bronze at the recent 2009 EFFIE advertising effectiveness awards for this multi-channel recruitment campaign for NZ Police.

eliterate was bought in by agency TOUCH/CAST NEXT to build the templates and deploy the campaign to more than 10,000 potential new NZ police.

There were six versions each of two separate email deployments. The email visuals had to closely emulate the supporting print material, requiring some clever formatting to get them looking just right.

The strong visuals and copy was supported by a highly personalised format, with recipients receiving emails tailored to their gender and ethnicity.

The New Cops website: www.newcops.co.nz

If you'd like to talk to us about the results of this eliterate campaign, or any other, drop us an email or leave a reply below.