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Australian company eservices have launched what is hopefully the first of a yearly analysis of the state of the email marketing industry in Australia.
The report offers a clear ‘state of play’ and some benchmarking insights and general industry trends and statistics.
The new Icebreaker email was hard to miss in the Inbox, and not just because of their latest mankind-meets-merino ultra surreal image.
Most html (image) emails are designed 600-700 pixels (21 - 25cm) wide, so subscribers can see the key elements of the email in their preview pane, regardless of their screen size.
Icebreaker broke the width barrier with this cleverly designed piece, a whopping 1650p wide.